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What is Failcare? //

We Want To Bring Chinese Stories To The West

Favorite Works //


    We create and build Chinese brands. From the strategic work that guides the formation of them, through to the words, design and campaigns consumers experience.

We specialise in the words, it's what we've done for over a decade. We start with language, allowing it to inform the look and feel of your brand, then we execute design.

Shanghai Bootein

Read Their Story

DTC Case

Shenzhen Photry

Read Their Story

B2C2B Case

Hangzhou ZimaSilk

Read Their Story

Factory to Brand Case

We work with brands of all shapes and sizes, but our speciality is Chinese Brands. Those that think differently, act differently and walk their talk. Is that you?


Brand Concept Creation

Brand Copy Writing

Brand Visual Identity

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Paid Traffic Marketing

Social Media Marketing

B2B Lead Generation

Digital Marketing Training

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About Us

Why We Do This






KrSpace上海市徐汇区裕德路126号氪空间 207

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13 - Failing to Make Friends

13 - Failing to Make Friends

Failing to Make Friends The last close friend I think I made was legitimately was a guy in high school who just seemingly integrated into the group of friends I... Read More

11 - Failing to Be Easy With People

The friendliest, most like-able guy I knew rarely argued. This guy was one of the happiest guys I knew. When needed to, he could, with absolute constructive brilliance, but he... Read More
11 - Failing to Be Easy With People